“As a designer I strive to design products and garments that become cherished by – and therefore indispensable for – their users. In this way a product or piece of clothing will become sustainable since it won’t be thrown away without a thought.
In our Western society, we completely lost track of how much a piece of clothing is actually worth. People sometimes think theres is no human labour involved in the sewing of a t-shirt. There is! Garments are not sewn in 10 seconds or even a minute.
I myself was misinformed about the production time of bras before starting this project as well. That’s why I estimated the price of my garments 3 times too low at the start of development. Now, next to providing women with comfortable and beautiful bras, my mission is to educate people on how much a piece of clothing should be worth. If you think about a bra, which can easily have up to 32 different parts, 20 euros is a ridiculous price. It takes me two full working days to cut and sew a custom fit bra with my methods which are already optimised for custom fit garment creation. Even with mass production it is not possible to cut and sew a bra in 10 minutes or even an hour, it requires millimeter precision and highly skilled sewers.
To give people a sense of how much a garment is worth, I want to create more value for every product I design by making it personal. In that process, knowledge of traditional crafts(wo)manship is required. By reinforcing these skills with modern technologies, it can be brought to the 21st century to create products people will cherish.”